Book details

Publication date: January 2017
Features: 8 B&W photographs, bibliography, notes, index
Keywords: Environment / Petroculture / Film Studies
Subject(s): ART / Film & Video, Literary Studies, Literary Studies / Literary Criticism, Environment, Environment / Natural Resources, Communications & Media, Environment / Petroculture / Film Studies, Natural Resources, Regional Interest, Business, NATURE / Environmental Conservation & Protection, BUSINESS & ECONOMICS / Public Relations, Conservation of the environment, Environment / Petroculture / Film Studies, Public relations
Publisher(s): The University of Alberta Press

Geo Takach. Geo Takach, PhD is a writer, filmmaker, workshop leader, and speaker. He is Associate Professor of Communication and Culture at Royal Roads University in Victoria, BC.

"Alberta for generations was famous for mountains, rodeos, Mormonism, football, Ukrainian culture, meatpacking and Social Credit. Say 'Alberta' today and any focus group replies, 'oil'. That’s no accident, writes Prof. Geo Takach of Royal Roads University. From the 1947 oil strike at Leduc Number One, 'resource extraction became heroic'. Alberta’s very identity was intertwined with oil sands production, for better and worse. Tar Wars documents this modern cultural phenomenon... [and] ... covers all angles. … The search is compelling and clever."

Holly Doan, Blacklock's Reporter

"In his extensively researched and politically provocative new book, Tar Wars, award-winning author Geo Takach...offers attentive citizens, policy wonks and communications pros a solid 'case study in environmental communication.'"

Rob Norris, Alberta Views

"... [Takach's] purpose: to depolarize and ultimately enable debate of the bit-sands and their role in defining Alberta... Tar Wars highlights two points that are seldom part of the discussion. The first is that while the antagonistic 'Alberta is energy' approach originated with industry and political leaders, the polarizing rhetoric does not represent the views of all or even the majority of Alberta residents. The second is that polarized debate limits meaningful dialogue and political engagement... Underlying is Takach’s message that we must refuse to fall into easy stereotypes of any region, including the one we live in." [Full review at]

Nichole Dusyk, BC BookLook

"This book is relevant to scholars in communication studies, specifically those with a focus on environmental communication and activism, as well as those in strategic communication, specifically PR, marketing, and branding, and obviously those in the fields of journalism and film." [Full review at]

Gordon Alley-Young, Canadian Journal of Communication Vol 44

AAUP Book, Jacket & Journal Show, Book – Scholarly Typographic, United States
Acknowledgements xi

1 | The Problem of the Sands 1
2 | Four Foundational Principles 17
3 | Images and Frames of Alberta 29
4 | Positioning and Contesting Alberta 43
5 | Visually Redefining Alberta 127
6 | Implications 149

Notes 167
References 193
Index 225
ISBNs: 9781772121407 978-1-77212-140-7 Title: tar wars ISBNs: 9781772122756 978-1-77212-275-6 Title: tar wars ISBNs: 9781772122763 978-1-77212-276-3 Title: tar wars ISBNs: 9781772122770 978-1-77212-277-0 Title: tar wars