University of Alberta Press

Pica Pica Press

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    In this new edition of the groundbreaking Ethics for the Practice of Psychology in Canada, content is both revised and expanded. Continuing to fill a vital need for a Canadian textbook, the authors focus on major ethical issues faced by psychologists, including obtaining consent, protecting confidentiality, helping without harming, providing services across cultures, promoting social justice, and conducting research, while incorporating the Canadian Code of Ethics for Psychol... [READ MORE]
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    Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, inter... [READ MORE]
  • Paperback

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    February 2019

    epub

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    March 2019

    Electronic book text

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    March 2019

    PDF

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    March 2019
    Now in its updated third edition, In the News is the “go-to” textbook on media relations in Canadian colleges and universities, widely acclaimed by media professionals and academics alike. William Carney provides an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. He takes you behind the scenes, giving advice on how to write a successful press release, approach reporters, or navigate a difficult interview... [READ MORE]
  • Paperback

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    The Prairie West presents thirty-five articles on key topics in the history of prairie Canada. The second edition, which includes new topics and readings, continues to meet the needs of students by contributing to tutorial discussions and complementing course lectures.
  • Electronic book text

     
    Advanced-level Ukrainian textbooks are hard to come by, especially for a specific field such as business. Linguist and university professor Alla Nedashkivska’s web-based textbook for advanced business communication is the first of its kind, filling a need for those interested in developing working relationships with companies in Ukraine. Ukrainian for Professional Communication is the perfect principal text for advanced Ukrainian at the third or fourth level of instruct... [READ MORE]
  • Hardback

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    PDF

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    "The emphasis throughout is to link the fundamentals of the molecules through to the economic drivers for the industry, because this combination determines the technology used for processing."-From the Introduction The high demand for quality petroleum products necessitates ongoing innovation in the science and engineering underlying oilsands extraction and upgrading. Beginning with a thorough grounding in the composition, fluid properties, reaction behaviour, and e... [READ MORE]