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In the News, 2nd edition - The Practice of Media Relations in Canada
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In the News, 2nd edition
The Practice of Media Relations in Canada
With the proliferation of round-the-clock media, communicators have more opportunities than ever to find themselves "in the news." Yet today's communicators come from diverse backgrounds and are not always equipped to deal with evolving practices and technology. This revised and updated edition of In the News addresses not only traditional communications, but also the onslaught of new media that we experience in our everyday lives. Carney explains current practices and proposes a plan with which to manage media relationships. In the News is ideal for communications students and media relations practitioners in the private, public, and voluntary sectors.
Contributor
William Wray Carney,  Author
William Wray Carney has worked in communications and public relations for more than 20 years. Prior to his communications career, he studied journalism at Carleton University School of Journalism, worked for a national public affairs television show based in Toronto, and edited urban and rural weekly newspapers in Alberta. Carney is a professional communicator, practicing in areas of issues management, marketing/advertising, media relations and risk communications. He is also adjunct professor at Concordia University College of Alberta, teaching risk communications, and sessional instructor in public relations at the University of Regina. William Carney lives in Regina, Saskatchewan.
http://mediarelationsincanada.wordpress.com/
More titles by this Contributor
In the News 2002
In the News, Second Edition (Brochure, 1.3 MB) pdf

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